Maybe the term “anxiety” is getting in the way. Instead, think of your physical sensations.

What’s going on in your body at night when you can’t sleep? Or when you wake in the middle of the night? Do you feel wired, agitated, or frustrated? Is your heart pounding? Are your muscles tense, ready to spring into action? Are your thoughts racing?

This is a textbook description of a fight-or-flight survival response. This physiological response follows directly from perceiving a possible threat to your physical or mental well-being. Anxiety is another word for this experience.

Anxiety is a term that most people with insomnia identify with. Anxiety (and the physiological response that comes with it) arises when something we encounter evokes fear and uncertainty. Having persistent sleep issues, and having to deal with the consequences, typically involves both fear and uncertainty.

If you don’t relate to the term “anxiety,” that’s okay: I’m really talking about the physiological experience that makes it hard to sleep.

Ask yourself:

How different would insomnia be if you were truly unafraid of the consequences of not sleeping? If you had no concerns about sleep—or the lack of it—during the day or night?

If you weren’t anxious about having insomnia, would insomnia really be an issue?

Many people with insomnia have tried so many things to help themselves and have been disappointed again and again—so they are often slow to put their hope in anything new.

If that’s you, I get it.

You can only be disappointed so many times before you begin to carry a skepticism toward anyone who says they have the solution.

However, the End Insomnia System is different from mainstream approaches in that it identifies and targets the anxiety underlying insomnia, rather than targeting sleep itself.

It offers a comprehensive set of tools and information that work together to "unlearn" your sleep anxiety—which can be done if approached with a willingness to stay the course for the long term.

If you follow the process, show up, raise your hand when you're stuck and put in the work, it will work for you 100% or we'll keep working with you for free until you fully recover.

We've see people return to effortless sleep in as little as several weeks.

Others are working to undo years of built-up hyper-arousal conditioning, and the process can take longer.

Now, it’s not a quick fix (there is none!) or magical solution...

But it works — for good.

Even when everything else has failed.

You have absolutely nothing to lose and everything to gain.

You might believe this won’t work for you because something is “broken” inside of you that prevents you from sleeping.

It’s easy to feel broken as you lie wide awake for hours and hours in a state of agitation—and it seems everyone you know is enjoying great sleep.

These sorts of beliefs can take a deeper hold when you are exposed to inaccurate information, such as reading random online forums or self-help articles written by people who don’t know what they are talking about.

You might also think there is something physically wrong with you that triggers any strange physical symptoms you experience at night, like suddenly “jerking” awake just as you’re falling asleep.

You are not broken. You cannot lose the ability to sleep.

It is possible, however, for sleep-related anxiety and nervous system arousal to get in the way of sleep happening.

The strange physical symptoms you experience at night, which might leave you feeling like your body is betraying you, are just signs of your nervous system going into fight-or-flight mode.

This can all be unlearned. When you address the anxiety and nervous system arousal, things will change for you.

You might believe that this system can work for some people...but not for you, because you have a unique experience of insomnia.

While insomnia can show up in different ways, and even though the exact sleep struggles may vary from person to person, the core issues and the solutions are almost always the same.

It can be a relief to realize that the experience of insomnia that has caused you so much distress and has left you feeling so alone is actually an experience shared by millions of people throughout the world.

You are not alone.

And you are not stuck with insomnia forever.

No.

Cognitive Behavioral Therapy for Insomnia (CBT-i), despite being hailed as the “gold standard”, doesn’t work for everyone—especially those with persistent, anxiety-driven insomnia.

Its strategies, including rigid sleep hygiene, thought challenging, relaxation techniques, and strict behavioral rules like sleep restriction and stimulus control, often backfire.

Sleep hygiene tips can increase anxiety when applied rigidly, especially in those desperate for sleep.

CBT-i’s cognitive restructuring encourages challenging anxious thoughts, but this can feel like a mental battle, and often fails when anxiety is rooted in real consequences of poor sleep.

Similarly, relaxation techniques, if used with the hidden intent to force sleep, can add to the pressure.

Most notably, CBT-i’s behavioral rules—like limiting time in bed or getting up after 20 minutes awake—can heighten sleep anxiety.

These approaches sometimes improve sleep temporarily by inducing exhaustion but don’t address the root problem: fear of not sleeping.

The End Insomnia System argues that CBT-i does not tackle the sleep anxiety directly.

Instead, it teaches how to reduce hyperarousal and develop a healthier, less effortful relationship with sleep.

It replaces rigid rules with flexible, sustainable strategies—helping individuals not just sleep better, but feel less threatened by insomnia itself.

Moreover, the author of CBT-i, Dr. Gregg D. Jacobs, has never experienced insomnia.

If you really want to end insomnia for good, learn from someone who has "been there, done that".

If you are looking for a magic answer to insomnia or if you just want this week’s celebrity sleep hack or some gimmick deep down you already know will never work, then this is not for you.

Our program is also not for you if…

• Your sleep issues are the direct result of pain, symptoms of an illness like cancer, or hormonal changes like menopause

• You need Sleep Apnea treatment (we can treat your insomnia, but not Sleep Apnea), or you have Psychosis, Mania, Personality Disorder, Schizophrenia, Severe Depression, Seizures, Epilepsy, Circadian Rhythm Disorder, or Narcolepsy

• You are looking for a "quick fix" solution and are not willing to put in the work required (a few extra hours per week) for ending your insomnia for good by following a proven system

• Your sleep problems are driven by past traumas unrelated to sleep, or by something very stressful that’s currently happening in your life (like an ongoing crisis at work or in your personal life)

Our program is only for people who are ready to put down the gimmick answers in order to follow a proven, step-by-step system that ends insomnia for good.

So if you want the real answer to calm your anxious, hyperaroused nervous system…and if you want to effortlessly fall asleep—and stay asleep—without depending on temporary “BandAid” solutions to do it, then this program is for you.

Yes, we have customers from almost all continents!

The experience is entirely digital and online so that allows us to be global and serve global customers.